The purpose of this study is to identify the seminal factors in adopting the social media applications for the SMEs development in Jaffna District. The adoption of social media applications to promote and carryout business ...

Customer relationship marketing played and still plays a significant role in the contemporary business environment. This paper investigates the determinants of customer relationship marketing in banking industry with 520 ...

This research paper aims to explore a model for multimedia messaging services in contemporary marketing environment. There are many research studies in foreign countries regarding Multimedia Messaging service which is ...

This study examined the factors affecting the performance of undergraduate students in microeconomics at Vavuniya campus, Sri Lanka. For this purpose, a survey is conducted to collect the data using a sample of 85 students, ...

In 21st century, Social Media has become the modern tool for people to engage socially. Building on the foundation of Web 2.0, Social Media applications have facilitated extraordinary growth in human interaction in modern ...

The aim of this study is to identify the determinants of customer satisfaction in Ammachchi traditional food center in Vavuniya District. For this purpose, primary data were collected through questionnaire using convenient ...

The objectives of the study are to find the optimal solution that minimizes transportation cost by choosing economical route for transportation the pipes for water supply from different stores to the sites and to find ...

The study aims to estimate the technical efficiency of paddy farming and identify the factors which determine the efficiency scores of paddy production in Mullaitivu district of Sri Lanka. The empirical analysis was based ...