• The Nexus Between Tourism and Economic Growth in Sri Lanka: Evidence from an ARDL Bounds Testing Approach 

  Ravinthirakumaran, N.; Thennakoon, D. (Sabragamuwa University of Sri Lanka, 2026)

  This study investigates the nexus between tourism and economic growth in Sri Lanka from 1990 to 2021 using the Autoregressive Distributed Lag bounds testing approach. GDP growth is employed as the dependent variable, while ...
• Economic Implications of the Recent Middle East Conflict for Sri Lanka: GDP Growth, Inflation, CA Balance, and Foreign Exchange Stability 

  Premaratna, S.P.; Ravinthirakumaran, N.; Francis, S.J. (Department of Economics, University of Colombo, 2026)

  This study examines the macroeconomic implications of the ongoing Middle East conflict for the Sri Lankan economy, with a particular focus on key transmission channels including energy prices, remittances, trade, and ...
• The Role of Taxation in Driving GDP Growth in Sri Lanka: ARDL Bound Test 

  Iresha, M.; Anjale, J.; Ravinthirakumaran, N. (CSIBER, 2026)

  This study examines the relationship between taxation and economic growth in Sri Lanka over the period 1991 2023, with a particular focus on both short-run dynamics and long-run equilibrium effects. Employing the Autoregressive ...
• Reasons Behind Back Sourcing Decision in Facilities Management Services: Expert Survey of Sri Lankan Cases 

  Rukshan, A.; Premanathan, T. (Faculty of Management and Commerce, South Eastern University of Sri Lanka, 2026)

  Global interest in back sourcing has risen due to outsourcing failures, yet research on back sourcing in the facilities management services is limited. This study aims to identify back sourcing reasons in facilities ...
• Personal Branding through Social Media: The Role of Personal Branding on Professional Growth, Networking, and Career Development 

  Jegashini, K.; Sathana, V. (Faculty of Management Studies and Commerce, University of Jaffna, Sri Lanka, 2024)

  Purpose: This study explores how individuals utilize social media to establish personal brands, focusing on their impact on professional growth, networking, and career development, offering valuable insights into ...
• Employees' Stress and its impact on their Performance in District Secretariat - Jaffna 

  Jude Leon, S.A. (University of Jaffna, 2013)

  The level of stress is an important factor that may have impact on the employees’ behavior. Undesirable level of stress affects overall performance of the organization. In order to getting the work done effectively, ...
• Reward System and Employee Motivation in Ceylon Electricity Board, Jaffna 

  Vannarajah, T.L.; Jude Leon, S.A. (Rajarata University of Sri Lanka, 2011)

  In the competitive world, employees are very important factor in order to achieve the organizational goals and objectives. So that nowadays firms need employees who are committed to their firms. Intrinsic and extrinsic ...
• The impact of Promotional Strategies on Brand Awareness - Special Reference to Full Cream Milk Powder Brands available in Vavuniya District 

  Praveena, R.; Jude Leon, S.A. (Rajarata University of Sri Lanka, 2011)

  Marketers carry out different kinds of promotional strategies to survive their brands in the market place. But most of them fail to succeed, because of the incorrect promotional strategy would be selected, suited to their ...
• Impact of Entrepreneurial Motivation on Self Employment Intention among Youth with Special Reference to Advanced Technological Institutes (ATIs) in Jaffna and Trincomalee. 

  Vannarajah, T.L.; Jude Leon, S.A. (University of Ruhuna, 2021)

  Entrepreneurship is a practicable solution to unemployment issue and it offers a way to increase wealth of individual and nation. This study focuses on the impact of entrepreneurial motivation on self-employment intention. ...
• Employee’s Job Satisfaction and Job Performance in Jaffna Zonal Education Office 

  Jude Leon, S.A.; Vannarajah, T.L.; Ramajeyam, T. (Rajarata University of Sri Lanka, 2014)

  Recognizing human resources as a critical asset, this research focuses on the relationship between employee job satisfaction and job performance within the Jaffna Zonal Education Office in Sri Lanka. The primary objective ...
• Barriers to Digital Marketing Adoption among Tourism MSMEs: Evidence from Post-War Northern Sri Lanka 

  Jude Leon, S.A.; Sivanenthira, S.; Dushyenthan, T. (Federation of Global Tamils, 2025)

  Globally, economic development through entrepreneurship remains a primary focus. Particularly, tourism Micro Small Medium Enterprises (MSMEs) play a significant role in fostering economic growth and development, especially ...
• Problems and Prospects of Agricultural Marketing: Considering Agricultural Industry in Sri Lanka. 

  Sahanujan, K.; Jude Leon, S.A. (University of Toronto, 2025)

  Dominating contemporary challenges make farmers stuck in the middle and compelled them to strive for capitalizing market opportunities. Thus, this study aims to reveal the problems and prospects of agricultural marketing. ...
• Suspending disbelief at work: theoretical foundations and implications for human resource management 

  Vivek, R.; Ithrees, A. G. I. M. (Информатика. Экономика. Управление// Informatics. Economics. Management, 2026)

  The concept of suspension of disbelief, originally rooted in literary and aesthetic theory, has increasingly gained relevance across psychology, education, philosophy, and organizational studies. In organizational contexts, ...
• Mining for Insights: An Evaluation of Association Rules for Household Water Perception Data 

  Satheeskumar, T.; Satheeskumar, T.; Selvarajan, P. (National Water Supply & Drainage Board (NWSDB),Sri Lanka and the International Water Association (IWA),, 2026)

  Understanding household perceptions of water quality and safety is essential for effective water management and public health planning. This study analyses household water perception data from Sri Lanka’s Northern Province ...
• Hybrid CNN-SVM model for face mask detector to protect from a seasonal allergy 

  Thevaka, S.; Suthesan, K. (Trinco Campus of the Eastern University of Sri Lanka, 2024)

  Masks used to avoid the spread of the infection to be used especially in closed and crowded environments, the people should continue wearing face mask which can protect from seasonal allergies. It reduces the symptoms ...
• A CNN-LSTM Technique Based Optimization Model for Estimating Obesity Level 

  Thevaka, S.; Deegalla, S.; Viththakan, S. (Faculty of Medical Sciences, University of Sri Jayewardenapura, 2024)

  Obesity is a rapidly increasing global health concern linked to numerous chronic diseases and significant healthcare challenges, emphasizing the need for accurate early prediction and intervention strategies. This study ...
• Human Resource Management Practices and Firm Innovation: An Empirical Study in Sri Lankan SMEs 

  Mathushan, P.; Shantha, A. (Small Business Institute, 2024)

  In the modern business world, organisations are confronting a severe competitive and unceasingly changing condition. In this context, innovation has gained significant popularity in management and entrepreneurship ...
• The Evolution of Humorous Leadership: Mapping Intellectual Structures and Research Frontiers 

  Mathushan, P.; Opatha, H.H.D.N.P.; Nirojan, J.; Kengatharan, N. (University of Sri Jayewardenepura, 2025)

  Humour in leadership has emerged as a significant factor influencing employee wellbeing and organisational success. Despite growing interest among scholars and practitioners, research in this field has remained fragmented. ...
• The State Of Employee Engagement Research: Current Trends And Future Directions From The Bibliometric Lens 

  Mathushan, P.; Gamage, A.S.; Nanthagopan, Y.; Kengatharan, N. (Faculty of Management Studies and Commerce University of Sri Jayewardenepura, 2026)

  Employee engagement has emerged as a prominent focus in organisational research due to its substantial influence on productivity and organisational effectiveness. Despite the breadth of existing literature, notable gaps ...
• AI in Action: Shaping Consumer Decisions in Global Commerce 

  Rukshan, A. (Dr. Umayal Ramanathan College for Women Karaikudi-630003, Tamil Nadu, India, 2026)

  Artificial Intelligence (AI) is fundamentally transforming global commerce by reshaping how organizations understand, influence, and predict consumer decision-making. Global investment in AI-driven systems continues to ...

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