The study investigates the importance of Directional Policy Matrix (DPM) for Sri Lankan marketers. Understanding of theories in marketing has a great impact of marketing practices, since the survival and sustainability of ...

The purpose of this research study is to review a large body of literatures of hierarchy of effects which has accumulated over several decades influencing the marketing function creatively and innovatively. The first review ...

This paper reviews the importance of branding in marketing organizations. When making a purchase, a customer is influenced by a whole range of factors associated with the complete product offer. One of these is the “brand ...

The paper attempts to identify the public satisfaction level and the quality of services rendered by the government schools. In Sri Lanka the government schools have been functioning as monopolies in many areas and parents ...

This paper focuses the need for the organizational transformation in the public sector banks in Sri Lanka. Bank of Ceylon and People’s bank are the two major public commercial banks in Sri Lanka. The author investigated ...

This research study aims at identifying the impact of consumer attitudes towards the consumption of local food brands in Sri Lanka. There is a common belief among the Sri Lankan consumers that imported items are better ...

This research study focuses on identifying how far the public sector organizations which deal with public in higher level understand the needs of them in a correct manner and provide services appropriately. In the present ...

This research study aimed to identify the level of customer satisfaction in different banks in Sri Lanka. The major problem associated with this research study is to identify the leading bank in the industry through customer ...

Technical efficiency means the effectiveness which a given set of inputs used to produce a given output and it helps to produce the maximum output using minimum quantity of inputs for any firm or farm products. The ...

This study evaluated the factors influencing the consumers’ preferences towards different rice varieties as well as identify the association between socio – demographic status and the preferences of rice varieties among ...