Gamlath, G.R.M.; Rathiranee, Y.(Sabaragamuwa University of Sri Lanka, 2013)
Firm size isan important determinant in making capital structure decisions of a particularbusiness, as well as it affects the profitability. It is argued that there is apositiverelationship between the firm size and its ...
Dushyenthan, T.(Advances in Social Sciences and Management, 2023)
Contemporary business environment has been drastically changed due to the market proliferation and media proliferation of online shopping by giving a vital advantage of many more good choices rather than traditional shopping ...
Dushyenthan, T.(Journal of Marketing and Consumer Research - An Open Access International Journal, 2013)
Purpose: To inspect the effect of information communication technology (ICT) on customer loyalty. Design/methodology/approach: A questionnaire derived from previous studies and the relevant literature was completed by 200 ...
Dushyenthan, T.(Advances in Social Sciences and Management, 2024)
Purpose :To examine the impact of employee involvement on employee empowerment. design/methodology/approach: A questionnaire derived from previous studies and the relevant Literature was completed by 100 staffs of both ...
Dushyenthan, T.(ACADEMICIA: An International Multidisciplinary Research Journal, 2025)
In today’s business world, marketing processes are based on the interaction between a business and the consumers. Advertising has been considered as a popular management tool for dealing with the highly rapid technological ...
Jegashini, K.(Faculty of Management Studies, Rajarata University of Sri Lanka, 2025)
This study investigates how homemade cake businesses use WhatsApp as a digital
marketing tool to promote their products, engage customers, and manage orders in
Jaffna. This study contributes by shifting the focus from ...
Pratheepan, N.; Rathiranee, Y.(Faculty of Business Studies, Vavuniya Campus of the University of Jaffna, Sri Lanka, 2020)
This study's main objective is to investigate the role of heuristic behaviour on the
investment performance of individual investors at Colombo Stock Exchange (CSE).
Investment needs for effective use of accumulated money ...
Pratheepan, N.; Koperunthevy, K.(Faculty of Business Studies, University of Vavuniya, Sri Lanka., 2022)
Today, people’s perception is that there has been an increased focus on personal financial
management, such as managing their own savings and investment planning. To manage personal finance, there is a question of whether ...
Gamlath, G.R.M.(St. Joseph College of Commerce, 2021)
This study investigates the Impact of Accounts Receivable Management on Profitability of listed food beverage and tobacco Companies in Colombo Stock Exchange in Sri Lanka. To achieve the objectives of the study, the ...
Pratheepan, N.; Thayaparan, A.(Faculty of Business Studies, University of Vavuniya, 2024)
Exchange rate is identified as an important factor for turning the economic growth of countries, which was empirically confirmed by several related studies. Also, strong economic growth can lead to an appreciation of the ...
Zhao, Y.; Diunugala, H.P.; Gamlath, G.R.M.(University of Kelaniya, Sri Lanka, 2022)
Effective solid waste source separation behaviour at the household level plays a pivotal role in modern societal scenarios. Understanding situational and sociopsychological factors, including knowledge, inconvenience, ...
Herath, H. M. D. K.; Gamlath, G.R.M.(National Science Foundation, Sri Lanka, 2024)
Enhancing the quality of goods and services through innovation and the integration of electronic applications is a fundamental aspect of digital transformation. This topic has increasingly captivated the attention of ...
Gamlath, G.R.M.(Kampala International University, Uganda, 2021)
Most of Small and Medium Enterprises (SMEs) tend to use Computerized Accounting Systems in their business operations as a result of rapid growth in technology parallel to the today’s global developing trend. Consequently, ...
This paper aims to create a harmoniously blended thematic conceptual framework that incorporates project governance principles, built upon insights obtained from previous academic studies. This framework is positioned to ...
Gamlath, G.R.M.; Kaluarachchi, I.P.(University of Peradeniya, Sri Lanka, 2014)
Employees are the most important factor and the sustainable long-term competitive
advantage of an organization. In the world today, in an intensely competitive global
environment there is a strong demand for a workforce ...
Gamlath, G.R.M.; Darshi, G.A.N.(University of Kelaniya, Sri Lanka, 2013)
Financial information is useful to the users such as investors, management, bankers and creditors etc for understanding the financial position of the company. According to the empirical evidence, accounting information ...
Gamlath, G.R.M.; Rathiranee, Y.(University of Jaffna, Sri Lanka, 2012)
Decisions relating to working capital and short term financing are
referred to as working capital management. These involve managing the
relationship between a firm's short-term assets and its short-term liabilities.
The ...
Dushyenthan, T.(Advances in Social Sciences and Management, 2024)
Purpose: To examine how service quality effect on customer loyalty of banking industry in Jaffna district Sri Lanka.Design/methodology/approach: A questionnaire derived from previous studies and the ...
Dushyenthan, T.(Advances in Social Sciences and Management, 2024)
This study was conducted to find the impact of marketing strategies on growth of small
and medium enterprises: special reference to Northern Province. Marketing strategies
study was motivated by the fact that SMEs find ...
Dushyenthan, T.(ACADEMICIA: An International Multidisciplinary Research Journal, 2025)
Now a day’s business environment has been drastically changed as a complex and crucial one. In today’s business world, marketing processes are based on the interaction between a business and the customers. Communication ...