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Problems and Prospects of Agricultural Marketing: Considering Agricultural Industry in Sri Lanka

Sahanujan, K.; Jude Leon, S.A. (University of Toronto, 2025)

Dominating contemporary challenges make farmers stuck in the middle and compelled them to strive for capitalizing market opportunities. Thus, this study aims to reveal the problems and prospects of agricultural marketing. ...

Identify the Marketing Potentials of Hot Air Balloon Riding as a Destination Promotion Strategy

Weerasinghe, K.P.W.D.R. (Sri Lanka Institute of Marketing, 2025)

Traveling by hot air balloon will undoubtedly create an unforgettable experience for a lifetime. Hot air ballooning offers an exceptional perspective of the stunning landscapes, heritage sites, lakes, rivers, cultural ...

The impact of Working Capital Management on Profitability of the Listed Firms in Sri Lanka

Jude Leon, S.A. (Global Institute for Research and Education, 2013)

In this research the researcher attempts to take result of comparison among industries based on working capital management. Working capital to the company is like the blood to human body. If it is carried out effectively, ...

Fostering Gender Equality in Higher Education: Integrating Outcome-Based Measures into Review Manuals to Enhance the Quality Assurance in Sri Lankan State Universities

Shivany, S.; Dilogini, S.; Jegashini, K.; Thasika, T. (University of Ruhuna, Sri Lanka, 2024)

The field of higher education in Sri Lanka is undergoing significant changes to align with global standards and foster inclusive growth. However, a notable gap exists among universities in measuring gender equality and ...

The Emerging Digital Ecosystem of Online Marketing for Startups in the Covid-19 Era: Insights from Northern Province Sri Lanka.

Shivanya, S.; Dilogini, S.; Jegashini, K.; Pathmaraj, P. (Eastern University, Sri Lanka, 2024)

This study investigates the emerging digital ecosystem of online marketing for startups in the Northern Province of Sri Lanka during the COVID-19 era. Using in- depth interviews with 18 entrepreneurs who started their ...

PERSONAL BRANDING THROUGH SOCIAL MEDIA: THE ROLE OF PERSONAL BRANDING ON PROFESSIONAL GROWTH, NETWORKING, AND CAREER DEVELOPMENT

Jegashini, K.; Sathana, V. (University of Jaffna, Sri Lanka, 2024)

Purpose: This study explores how individuals utilize social media to establish personal brands, focusing on their impact on professional growth, networking, and career development, offering valuable insights into this ...

Deceptive Social Media Marketing Tactics Utilizing Compromised Facebook accounts to Promote Fraudulent Bitcoin investment crimes: Evidence from Sri Lankan Facebook users

Jegashini, K.; Shivany, S. (University of Sri Jayewardenepura, Sri Lanka, 2024)

This research explores the exploitation of compromised Facebook accounts in fraudulent Bitcoin investment promotions, highlighting the intersection of deceptive marketing practices and cybercrime. By employing a qualitative ...

BUILDING BRAND TRUST AND SUSTAINABILITY OF MSMES THROUGH STORYTELLING: STRATEGIES FOR MARKETING ECO-FRIENDLY PRODUCTS

Jegashini, K.; Shivany, S. (Rajarata University of Sri Lanka, 2024)

In a competitive market for eco-friendly products, MSMEs need effective marketing strategies to build brand trust and sustainability. Research shows that consumers increasingly prioritize sustainability in their purchasing ...

Exploring the Gender Pay Gap: Insights from Jaffna's Workforce

Jegashini, K. (University of Jaffna, Sri Lanka, 2024)

Purpose: This study examines the perceptions of the gender pay gap in Jaffna’s workforce to understand how these perceptions influence career choices for both men and women. It aims to highlight the underlying societal ...

A Blind Woman's Journey of Education and Empowerment Against Gender-Based Harassment

Jegashini, K.; Vinothiny, R. (Center for Gender Equity and Equality, University of Jaffna, Sri Lanka, 2024)

Introduction: A blind girl from Santhapuram, Kilinochchi, Sri Lanka, overcame poverty and discrimination with resilience, pursuing education despite challenges, inspiring others with her determination and courage amidst ...

REVOLUTIONIZING CRM: HOW AI PERSONALIZATION IS SHAPING THE FUTURE OF E-COMMERCE FROM THE CUSTOMER'S PERSPECTIVE

Jegashini, K.; Shivany, S. (Sabaragamuwa University of Sri Lanka, 2024)

Artificial Intelligence revolutionizes customer relationship management by enhancing engagement and loyalty. The research explores the use of AI in CRM strategies, focusing on personalized approaches. By using AI algorithms ...

Identifying the Challenges Faced by Deaf and Hard-of-Hearing Tamil Individuals in Sri Lanka: A Study on Sign Language Barriers

Sathyakumar, M.; Shivany, S.; Jegashini, K.; Dilogini, S. (University of Jaffna, 2025)

This study aims to explore the communication challenges faced by Deafness and Hard-of-Hearing (DHH) Tamil individuals in Sri Lanka, with a specific focus on sign language-related barriers and the lack of a standardised ...

Interactive Marketing And Its Impact On Customer Satisfaction – The Study Of Mobile Communication Service Providers In Jaffna Sri Lanka ( A Comparative Study Of Dialog And Mobitel)

Dushyenthan, T. (Global journal of management and business research, 2012)

Abstract - Purpose: To examine the impact of interactive marketing on customer satisfaction. Design/methodology/approach: A questionnaire derived from previous studies and the relevant Literature was completed by 100 mobile ...

Employee’s Job Satisfaction and Job Performance in Jaffna Zonal Education Office

Jude Leon, S.A.; Vannarajah, T.L.; Ramajeyam, T. (Rajarata University of Sri Lanka, 2014)

Impact of Entrepreneurial Motivation on Self Employment Intention among Youth with Special Reference to Advanced Technological Institutes (ATIs) in Jaffna and Trincomalee

Vannarajah, T.L.; Jude Leon, S.A. (University of Ruhuna, 2021)

The entrepreneurship is considered as a key to the ever growing problem of unemployment, especially in developing countries. The purpose of this study is to examine the impact of entrepreneurial motivation on self-employment ...

The impact of Capital Structure on Financial Performance of the Listed Manufacturing Firms in in Sri Lanka.

Jude Leon, S.A. (Global Institute for Research and Education, 2013)

Capital structure is the most significant discipline of company’s operations. Capital structure decision is a decision is a vital decision with great implication for the firm's sustainability. The ability of the organization ...

Factors influencing word of mouth in the restaurant industry in Anuradhapura town area, Sri Lanka

Samarasinghe, S.D.L.; Jude Leon, S.A. (Southeastern University of Sri Lanka, 2023-04-01)

Tourism and Hospitality industry ranks as one of the major industries contributed to Sri Lankan GDP. Among the diversified scope of this industry, Restaurants play a significant role in its sustainable development. ...

Country of origin and consumer purchase intention towards cosmetics in Sri Lanka: with special reference to Negombo town area people

Sachinila, W.A.I.; Jude Leon, S.A. (The Open University of Sri Lanka, 2022-04-01)

Cosmetic industry brings the hidden needs of the people as basic necessities. This study is helpful for cosmetic companies and consumers to make effective decisions about their production and consumption activities, since ...

Factors Influencing Consumer Buying Decision towards Herbal Products in Monaragala District, Sri Lanka

Suriyage, R.D.S.D.; Jude Leon, S.A. (University of Kelaniya, 2023-04-28)

Appeal towards herbal products is increasing these days, because consumers become conscious about natural ingredients and harmless offers. This study aims to identify the influencing factors on consumer buying decision ...

Impact of factors of product modification on customer satisfaction Special reference to Apple & Samsung in Northern Region, Sri Lanka

Jude Leon, S.A. (University of Sri Jayewardenepura, 2020-07-15)

The business becomes highly globalized & competitive in nature, & all the firms are trying to tackle different conditions in acquiring & retaining customers. Product modification is one of the tools used by firms to maintain ...

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