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THE ROLE OF THE MARKETING FACTORS TO DEVELOP THE AGRITOURISM INDUSTRY IN DAMBULLA TOURISM AREA

Dilhani Ruwanthika Weerasinghe, K. P. W. (University of Jaffna, 2019)

This research is an investigation on the role of the marketing factors to develop the agritourism industry in Dambulla tourism area. Agritourism is the application of tourism activities to the agriculture industry. As it ...

THE IMPLICATIONS IN THE USE OF ENGLISH AS THE MEDIUM OF INSTRUCTION IN BUSINESS MANAGEMENT COURSES AT VAVUNIYA CAMPUS

Gnanaseelan, J.; Jeyaseelan, S. (University of Jaffna, 2019)

The paper avails, in a systemic form, some of the results of the investigation into nature, functions, problems, and implications in the use of English as the Medium of Instruction (EMI) in the Business Management courses ...

THE APPLICATION OF SOFTWARE BASED TECHNOLOGY FOR PROJECT IDENTIFICATION – A CASE STUDY OF SPACE SYNTAX ANALYSIS

Mathivathany, S.; Nanthagopan, Y.; Thirugnanasampanthar, S.; Rukshan, A. (University of Jaffna, 2019)

Project identification is to develop a preliminary proposal for the most appropriate set of interventions and course of action, within a specific time and budget frames, to address a specific development goal in a particular ...

SOCIETAL INNOVATION AND SOCIAL ENTREPRENEURSHIP: A THEORETICAL PERSPECTIVE

Mathushan, P. (University of Jaffna, 2019)

The phenomenon of social entrepreneurship, perhaps designate societal entrepreneurship, acquires lofty attentiveness and prevalence by policy formulators, opinion leaders, and by research scholars as well. Typically, Social ...

SERVICE QUALITY AND CUSTOMER SATISFACTION: A STUDY OF RESTAURANTS IN VAVUNIYA DIVISIONAL SECRETARIAT

Pushpanathan, A. (University of Jaffna, 2019)

Service quality is essential to the service supplying organizations, including the restaurants. The restaurateurs should consider more about the quality of their services. Then, they can compete with their competitors ...

INDIVIDUAL FACTORS AFFECTING THE BUSINESS PERFORMANCE OF WOMEN ENTREPRENEURS IN COLOMBO DISTRICT, SRI LANKA

De Silva, D. C. H.; Somarathne, Y. J.; Wijewardene, L. (University of Jaffna, 2019)

Women entrepreneurs are considered as a significant driving force in every economy since they provide a considerable contribution to the economic development of the country. The purpose of this empirical research is to ...

FACTORS AFFECTING CAREER ADVANCEMENT OF TOP LEVEL OF WOMEN IN LOCALLY OPERATED COMMERCIAL BANKS IN COLOMBO

Perera, M. I. D. (University of Jaffna, 2019)

In recent years, career of the women has to turn into a significant area of concern, and during the last two decades, there has been an increase in the proportion of women at entry and middle-level management positions ...

EFFECT OF GENERATION Y ENGAGEMENT WITH FACEBOOK BRAND PAGES ON ONLINE SALES IN SRI LANKAN CONTEXT

Madhusanka, K. T. G. P. (University of Jaffna, 2019)

With the development of new technologies, competition within industries are rising, and marketers are finding new ways to persuade customers to spend money on their brands. As social network sites have become increasingly ...

CAUSE-EFFECT RELATIONSHIP BETWEEN GROWTH AND PROFITABILITY: EVIDENCE FROM MANUFACTURING COMPANIES LISTED IN COLOMBO STOCK EXCHANGE

Sanjaya, R. A. A.; Jayasiri, N. K. (University of Jaffna, 2019)

The objective of this study is to identify the Cause-effect Relationship between Growth and Profitability conducted for twenty listed manufacturing companies in Colombo Stock Exchange of Sri Lanka, for five years of the ...

CASE STUDY OF DESIGNING AND MAKING A COMMUNITY PARK MODEL PROJECT

Mathivathany, S.; Ushanthini, R. (University of Jaffna, 2019)

A community park is one of the most publicized built examples of sustainable community design and landscape. Parks provide space for neighborhood residents to interact with each other and meet new people. They are also ...

ACCOUNTING INFORMATION SYSTEM AND ORGANIZATIONAL PERFORMANCE: SPECIAL REFERENCE TO THE SERVICE SECTOR ORGANIZATIONS IN ANURADHAPURA DISTRICT

Rodrigo, W. S. L. (University of Jaffna, 2019)

This study intends to investigate the usefulness of Accounting Information System (AIS) for organizational performance. AIS plays a significant role in today's dynamic business environment. It is becoming increasingly ...

Top management and external expert supports in implementing accounting information system in enterprise resource planning environment

Haleem, A. (University of Jaffna, 2020)

For the last century, the emergence of the Enterprise Resource Planning (ERP) Accounting Information System (AIS) to enhance the organization's efficiency has evolved significantly in Sri Lanka. Nevertheless, little or ...

Residents’ perception of tourism impacts and attitude toward tourism development: A socio-cultural perspective analysis in jaffna district

Hamzayini, P.; Arachchige, R.S.S.W. (University of Jaffna, 2020)

Residents’ attitude/support towards tourism development has engrossed many scholars' attention in tourism studies. To give the importance of understanding the residents’ attitude towards tourism development and understand ...

Non-performing loans and profitability: evidence from listed banks in sri lanka

Mithushana, R.; Subramaniam, V.A. (University of Jaffna, 2020)

Non-performing loans are the consequence of ineffective management of loan assets of the financial institutions. Tstudy's primary aim is to examine the impact of non performing loans on the profitability of listed banks ...

Improving the tourism industry based on tourist satisfaction in sri lanka: Special reference to chinese tourists

Wen, P.L.; Ambepitiya, K.R.; Rajapaksha, R.A.D.S. (University of Jaffna, 2020)

Tourist satisfaction with destinations is one of the essential driving elements in the tourism industry's development, since satisfied tourists are more likely to revisit scenic spots and satisfy tourists’ travel advice ...

Impact of travel motives on destination choice of mice travelers in southern province

Abeysekara, K.S.; Kulathilaka, C.J.P. (University of Jaffna, 2020)

The number of international tourists is worldwide growing. MICE tourism is an industry that is growing significantly throughout the year. Meeting, Incentive, Convention and Exhibition has emerged as a critical component ...

Factors influencing dividend policy: case study of bank, finance and insurance firms listed in colombo stock exchange

Jayasinghe, J.A.G.P. (University of Jaffna, 2020)

The behavior of the dividend policy is the most debatable issue in corporate finance. Many researchers try to expose the issue regarding the dividend behavior or dynamics and determinants of dividend policy but still do ...

Determinants of business performance of small and medium enterprise: A study on maruthamunai area

Muthusamy, V.; Amitha, W.A.K.; Saajith, M.A.C.A. (University of Jaffna, 2020)

Small and Medium Enterprises are the real backbone of all economies globally and a key source of economic growth, innovation, employment generation and poverty reduction. The country like Singapore has achieved its success ...

Customer adoption of online grocery shopping in colombo district, Sri lanka

De silva, W.D.C.P.; Piumali, P.L.G.S.D. (University of Jaffna, 2020)

This study investigates the factors affecting the customer adoption of online grocery shopping in Colombo district, Sri Lanka. Data were collected by using a structured questionnaire that was distributed online among 200 ...

Culinary tourism as a post disaster recovery marketing tool for sri lanka tourism promotion: A study of south coast of sri lanka

Perera, L.A.P.C.; Wijesundara, W.G.S.R. (University of Jaffna, 2020)

Culinary Tourism has been grown exponentially every year as it attracts thousands of tourists by arousing their taste buds towards food. Hence, Culinary Tourism has been already considered as a motive for the choice of ...

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