Faculty of Business Studies: Recent submissions

Now showing items 201-220 of 593

PATRIOTIC ADVERTISING AND MILLENNIALS IN INDIA: AN EMPIRICAL INVESTIGATION

Shetty, Shivakanth; Anand, Kerena; Raghavendra, A. N.; Singaram, Rukmani; Nanda Kishore, S. (University of Vavuniya, 2021-12)

Patriotic advertising is the most popular tool and method used by managers to attract and lure the millennials to purchase goods and services during the events like Independence Day, Republic Day and other days of national ...
EFFICACY OF PERFORMANCE COUNSELLING IN THE INDIAN AIR FORCE: AN EMPIRICAL STUDY

Mukund Mohan, Gp Captain; Suryanarayana, A. (University of Vavuniya, 2021-12)

Performance Counselling (PC) in the Indian Air Force (IAF) was evolved over the years and has been made mandatory recently. However, it is not known if the process is effective and is actually helping improve the performance ...
GAMIFICATION LINKAGE IN HUMAN RESOURCE MANAGEMENT

Vivek, R.; Nanthagopan, Y. (Vavuniya Campus of the University of Jaffna, 2021-06)

Gamification is one of the most prevalent and debatable issues in the current era, where the application of gamification in different organizational processes can be seen as a normal and common factor in firms. Human ...
THE POWER OF LEADERSHIP STYLES IN DETERMINING EMPLOYEE PERFORMANCE: A STUDY OF TECHNICAL OFFICERS IN SRI LANKA

Raveendran, T.; Gamage, Aruna S. (Vavuniya Campus of the University of Jaffna, 2021-06)

Leadership plays a considerable role in determining the behavior of employees and the success or failure of organizations. Therefore, research in leadership gets more attention from researchers worldwide to find the ...
EMPLOYER BRANDING: FROM THE PERSPECTIVE OF HUMAN RESOURCE PRACTITIONERS IN SRI LANKA

Thasika, Y. (Vavuniya Campus of the University of Jaffna, 2021-06)

This research explores how human resource practitioners understand the concept of Employer Branding (EB) and factors fostering Employer brand internally in organizations. While reviewing the literature of EB, it has been ...
EMOTIONAL INTELLIGENCE AND EMPLOYEE ENGAGEMENT: EVIDENCE FROM HEALTHCARE WORKERS IN SRI LANKA

Jasintha, N.; Mayuran, L. (Vavuniya Campus of the University of Jaffna, 2021-06)

The present study aims to investigate the impact of emotional intelligence on employee engagement among healthcare workers. Employee engagement is critical for completing and executing activities in any form of organization. ...
HUMAN RESOURCE PROFESSIONALS’ PERCEPTION OF WORKPLACE BULLYING IN SRI LANKA

Amarawickrama, Nayana P.; Adikaram, Arosha S. (Vavuniya Campus of the University of Jaffna, 2021-06)

This paper explores how human resource professionals understand bullying and the perceptions and beliefs about the concept. A proper and comprehensive understanding of the concept is the backbone of any preventive measures ...
EXPLORING LEARNER BELIEFS, ATTITUDE AND MOTIVATION TOWARDS LEARNING ENGLISH IN A VIRTUAL CLASSROOM

Sarmatha, P. (Vavuniya Campus of the University of Jaffna, 2021-06)

Although many educational institutions have started the blended learning system (integration of face-to-face and online mode of teaching and learning) all over the country, the language learning system in Sri Lanka has ...
PRIVATE LABEL BRANDS AND BRAND LOYALTY: AN EMPIRICAL ANALYSIS ON FMCG, WESTERN PROVINCE, SRI LANKA

Hettiarachchi, P. K.; Fernando, P. I. N. (Vavuniya Campus of the University of Jaffna, 2021-06)

Private Label Brands (PLBs) are a popular innovative marketing strategy adopting by retailers. In contrast, PLB could be defined as the store brands that the retailers and, on most occasions, exclusively own low-cost ...
PRINCIPALS’ TRANSFORMATIONAL LEADERSHIP STYLE AND TEACHERS’ PERFORMANCE: DO ORGANIZATIONAL CITIZENSHIP BEHAVIOR AND AFFECTIVE COMMITMENT MEDIATE? A CONCEPTUAL FRAMEWORK

Nanthakumar, T.; Saravanabawan, A.; Raveendran, T. (University of Vavuniya., 2021-06)

For more than two decades, the transformational leadership style has become the subject of research interests and empirical examination in the business and education context. To improve the whole in education quality, steps ...
APPRAISAL OF TOURIST SATISFACTION TOWARDS MARINE MAMMAL TOURISM (WITH SPECIAL REFERENCE TO WHALE AND DOLPHIN WATCHING AT TRINCOMALEE)

Dilshani, Shanika; Fernando, P. I. N.; Ranaweera, R. A. A. K. (University of Vavuniya, 2021-06)

Marine tourism is a niche tourism product, and it can be identified as a sustainable alternative to tourism. During the last few decades, marine mammal-based tourism has experienced rapid tourism growth. Significantly, ...
The impact of Product Modification on Customer Satisfaction.

Vannarajah, T.L.; Jude Leon, S.A. (South Eastern University of Sri Lanka, 2011)

This research concerns with the analysis of "The impact of product modification on customer satisfaction". The researcher formulated problem question as "Does product modification have significant influence on customer ...
Impact of Customer Relationship Marketing on Customer Loyalty - A comparative study between state banks and private banks in Northern Region of Sri Lanka

Jude Leon, S.A.; Pathmini, M.G.S. (Faculty of Arts and Culture South Eastern University of Sri Lanka., 2019)

In recent years, there is a growing interest in achieving customer loyalty in general but specially in the service sector. Customer relationship marketing (CRM) becomes one of the powerful tools to make it true. This study ...
The impact of brand equity on consumer purchasing decision - Special reference to Lux beauty soap in Vavuniya District

Jude Leon, S.A.; Thilakshan, P. (Vavuniya Campus of the University of Jaffna, 2017)

The study focused on “The impact of brand equity on consumer purchasing decision - Special reference to Lux beauty soap in Vavuniya District”. Four aspects of brand equity, notably brand awareness, brand association, ...
Developing a Profile to Improve Competitiveness in Debating of Undergraduates with Mathematical Logic

Thevaka, S.; Aqeela, M.R.F. (Faculty of Humanities and Social Sciences, University of Sri Jayewardenepura, Sri Lanka, 2021)

Competing lies in the heart of every debate and it can be existing for the students who follow the degree programme in specialization of Human Resource Management. In recent years one trend has been to argue that it is ...
Cost Effective Transport Arrangement and Its distribution of Water Supply in Sri Lanka

Thevaka, S.; Thayaparan, A. (Executive Education & Professional Development, Universiti Utara Malaysia, 2020)

The objectives of the study are to find the optimal solution that minimizes transportation cost by choosing economical route for transportation the pipes for water supply from different stores to the particular sites and ...
Computational Topology in Model Based Enterprise for Manufacturing: Mathematical Framework and Specialized Language

Thevaka, S.; Kannan, K. (The International Research & Development Institution (TIRDI), 2019)

This paper presents computational topology techniques for Model Based Enterprise (MBE) focusing on manufacturing as reconstruction of surfaces with boundary, where all shapes of objects considered as assumed to be embedded ...
Determinants of Students’ Interest in Learning Quantitative Techniques among Undergraduates in Sri Lanka

Thevaka, S.; Thayaparan, A. (Asian Institute of Research, 2018)

This study explored the factors affecting the interest of students in learning quantitative technique subjects among the faculty of business studies third and fourth-year students in Vavuniya Campus, Vavuniya, Sri Lanka. ...
The impact of emotional intelligence on job performance: a comparative study between primary and secondary level school teachers in Jaffna zone, Sri Lanka.

Vijitharan, M.H.; Harikaran, S.; Nanthagopan, Y. (South Eastern University of Sri Lanka., 2019)

One of the most important traits of human personality is emotional intelligence (EI). Now a day’s individuals are assessed for their Emotional quotients along with the intelligence quotients. Emotional Intelligence plays ...
The Relationships among Work-Life Balance, Organizational Citizenship Behavior and Organizational Performance: A Review of Literature

Harikaran, S.; Thevanes, N. (IOSR Journal of Business and Management (IOSR-JBM), 2018)

This paper reviews the relationships among work-life balance, organizational citizenship behavior, and organizational performance. In order to achieve the review objectives, a systematic review of literature was conducted ...

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