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Faculty of Business Studies: Recent submissions

  • Ravinthirakumaran, N.; Kesavarajah, M. (South Eastern University of Sri Lanka, 2011-04-11)
    Despite Sri Lanka has achieved impressive results in human development indicators over the decades, continuously it has encountered difficulties in its battle against poverty. Since the independence, the country has recovered ...
  • Suresh, J.; Ravinthirakumaran, N. (Sri Lanka Economic Association, 2009-12-10)
    The purpose of this research is to investigate the causal relationship between economic growth and defense expenditure in Sri Lanka over the period 1950-2006. This study employs Granger causality tests using annual time ...
  • Ravinthirakumaran, N.; Wimalaratana, W.; Ravinthirakumaran, K. (ProQuest, 2019-04-12)
    The financial-led growth hypothesis suggests that the financial development of a country plays a major role in its economic growth. Several channels through which financial development promotes growth in the economy include ...
  • Francis, S.J.; Ravinthirakumaran, N.; Ganeshamoorthy, M. (Faculty of Management Studies & Commerce, University of Jaffna, 2021-08-10)
    A vibrant stock market is of critical importance if a developing economy is to attain a high growth trajectory. In Sri Lanka stock market performance has been considered a key indicator of its economic as well as business ...
  • Ravinthirakumaran, N.; Kesavarajah, M. (University of Sri Jayewardenepura, Sri Lanka, 2012-02-25)
    For decades, government sector in developing countries has been playing a vital role in promoting economic growth and development. The general view is that government sector tries to achieve its macroeconomic objectives ...
  • Premaratne, S.P.; Ravinthirakumaran, N.; Kesaverajah, M. (Sri Lanka Economic Association, 2013-01-12)
    This paper examines empirically the relationship between current account and budget deficits in the developing small open economy of Sri Lanka using time series econometric tests. Economic theory suggests that there is a ...
  • Shafiullah, M.; Ravinthirakumaran, N. (SAGE, 2016-04-02)
    The export-led growth (ELG) hypothesis suggests that there is a strong positive linear relationship between a country’s exports and economic growth. For many years, theoretical and empirical studies have examined the causal ...
  • Ravinthirakumaran, N.; Kesavarajah, M. (International Educative Research Foundation, 2016-12-08)
    The impact of fiscal deficit on economic growth is one of the most widely debated issues among economists and policy makers in both developed and developing countries in the recent period. This paper seeks to examine the ...
  • Jayamali, M.D.R.; Rukshan, A.; Kajanthy, V. (AIS Electronic Library (AISeL), 2023-12-02)
    Digital marketing is quickly becoming more popular for product sourcing, allowing businesses to engage with customers and gain a competitive edge. In an ever-changing business environment, supermarkets need to create a ...
  • Rukshan, A.; Baravalle, A. (University of East London, UK, 2011-01-01)
    Web usability arose as research field at the very beginning of the Internet era. The term "Internet" was formally defined in October 1995; nevertheless Nielsen wrote his first article on web usability in May 1995, and ...
  • Rukshan, A.; Baravalle, A. (University of Kelaniya, Sri Lanka, 2012-11-30)
    Web usability is continuing to be a pressing problem. For number of years researchers have been developed tools for doing automatic web usability testing. This study uses our own PHP, and MySQL based tool AWebHUT: Automated ...
  • Rukshan, A.; Rukshan, P.; Mahesan, S. (SEUSL, 2013-07-07)
    It is a long term desire of the computer users to minimize the communication gap between the computer and a human. On the other hand, almost all ICT applications store information in to databases and retrieve from them. ...
  • Rukshan, A.; Miroshan, A. (Faculty of Management Studies and Commerce, University of Jaffna, 2014-05-16)
    Dengue is a notifiable communicable disease in Sri Lanka since 1996. Dengue fever spread rapidly among people living in most of the districts of Sri Lanka. The present notification system of dengue communicable diseases ...
  • Rukshan, A.; Thompson, N.; Murray, D. (ACM, 2017-04-04)
    Adapting web pages to cultural preferences has been shown to improve communication effectiveness. However, the lack of a set of research-based web design guidelines or best practices renders the creation of culturally ...
  • Rukshan, A.; Thompson, N.; Murray, D. (Springer, Cham, 2017-10-04)
    Research shows that different user interfaces are needed for successful communication with different cultural groups, yet studies on cross-cultural website usability are limited. This research works towards creating a ...
  • Rukshan, A.; McGill, T.; Thompson, N.; Murray, D. (f AIS Electronic Library (AISeL), 2021)
    The internationalization of websites should lead to highly usable web pages with excellent user experience. As a result, the understanding and implementation of users’ preferences for functionality, look, feel, and aesthetics ...
  • Noufa, S.S.; Rukshan, A.; Shanmuganathan, K. (Department of Business Management, Wayamba University of Sri Lanka, 2022-12-30)
    Nowadays, Social Media Marketing (SMM) is a powerful promotional tool for influencing consumers’ purchase intention. The aim of this study is to explore the impact of SMM activities such as entertainment, customization, ...
  • Mathushan, P.; Pushpanathan, A. (Sri Lanka Forum of Entrepreneurship, 2022-03-25)
    Entrepreneurial activities are regularly started and completed by people inside the firms. Firms by themselves sit idle. Most aggregate activities that occur inside organizations combine their exercises. During the last ...
  • Prasheenaa, J.; Rukshan, A. (AHFE International, 2023-08-23)
    This study develops a new conceptual model through an extensive review of previous literature and explains how gamification artifacts such as points rewarding is inducing intrinsic motivation and how those motivational ...
  • Lashanda, M.; Prasheenaa, J.; Nanthagopan, Y. (Chartered Institute of Personnel Management Sri Lanka (Inc.), 2023-06-25)
    Both as power and as a resource knowledge is strategically important for individuals and enterprises. The third industrial revolution is based on knowledge which changes the way an individual, an enterprise or even a nation ...

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