Peiris, T.C.K.; Weerasinghe, K.P.W.D.R.
(Department of Marketing Management, Faculty of Business Studies, University of Vavuniya., 2026)
This study investigates the impact of Instagram travel influencers' credibility on the destination choice of young travelers in the Kalutara District of Sri Lanka. Grounded in Source Credibility Theory, four dimensions of ...