Browsing URSM by Subject "Advertising"

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Impact Of Social Media Influencers' Credibility On Consumer Purchase Intention Towards Green Cosmetics Among Sri Lankan Females: Evidence From Matara District, Sri Lanka.

Wijesinghe, V. U.; Kajanthy, V. (Department of Marketing Management, Faculty of Business Studies, University of Vavuniya, 2025)

The rapid evolution of digital marketing has led to the emergence of social media influencers as a transformative advertising tool. Social media stands as one of the strongest forces shaping consumer Intention today. ...
The study on children attitude towards junk food

Sanjayram; Aravind, R.; Yesvanth, B. (Department of Marketing Management, Faculty of Business Studies, University of Vavuniya, 2025)

The increasing consumption of junk food among children has become a serious public health issue. High in calories, sugars, and fats, junk foods have gained popularity due to their taste, convenience, and wide availability. ...

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