Abstract:
Investment is a vital aspect of financial planning for every individual and Sri Lanka has various investment alternatives. The study aims to explore the preferred investment alternatives among government employees in the Jaffna District. The study was conducted among the study population of government employees of Jaffna district. It is a primary data-based study, and the relevant data was collected through a self-administered questionnaire form which was prepared based on the operationalization of variables and given to the respondents to collect data under convenient sampling technique. The collected data were analyzed using descriptive statistics, Pearson’s correlation, and Multilinear regression techniques. The data reveals a diverse range of investment preferences among individuals, with savings and fixed deposits being the most popular choices. Investments like gold and shares also have considerable interest, while insurance, treasury bills, and bonds are less favored. Additionally, the study found that most respondents were unaware of investment options such as treasury bills and
bonds, corporate debentures, and the public provident fund. Due to the current economic crisis, government employees in Sri Lanka are encountering significant financial challenges. This study aims to provide a foundation for understanding various investment alternatives, offering insights that can aid in strategic investment planning and help employees navigate their financial difficulties effectively
