Abstract:
Three decades of civil war which was recently ended in Sri Lanka can be considered as
one of the most brutal conflicts in the Asian region. The content of both electronic and
print media in Sri Lanka has been dominated by war-related information during the past
three decades. Especially, during the final stages of the war there was no notable space for other information as everything was written and reported on war. There was a visible
competition among local media to attract the people with the content of war. This article
examines the pivotal role of media in the peace-building process in Sri Lanka, particularly
in the post-conflict era. Drawing upon a comprehensive analysis of media dynamics, the
study explores how various forms of media contribute to or hinder the promotion of peace,
reconciliation, and societal harmony. The investigation encompasses traditional print and
broadcast media, as well as the evolving landscape of digital and social media platforms.
Key areas of focus include the portrayal of ethnic and religious minorities, the influence
of journalistic ethics on reporting, and the impact of media literacy initiatives. This
research will use a mixed method and data will be collected through primary and
secondary sources. By delving into specific case studies and highlighting successful
media-led peace-building endeavors, this article aims to shed light on the challenges and
opportunities faced by the Sri Lankan media in its crucial role as a catalyst for fostering
understanding, tolerance, and sustained peace in the nation.
