http://drr.vau.ac.lk/handle/123456789/977 2026-04-05T18:50:22Z http://drr.vau.ac.lk/handle/123456789/1006 Principals' Transformational Leadership Style and Teachers' Perfrmance: Do Organizational Citizenship Behaviour and Affective Commitment Mediate? A Conceptual Framework Nanthakumar, T.; Saravanabawan, A.; Raveendran, T. For more than two decades, the transformational leadership style has become the subject of research interests and empirical examination in the business and education context. To improve the whole in education quality, steps for transformation are taking place in teacher education in almost all developed countries. Transformational leadership behaviour represents the most effective leadership style and principal contributor to realising outcomes in school education. This paper provides a literature review of the direct and indirect influence of transformational leadership on teacher performance through the mediating role of organizational citizenship behaviour and affective commitment. The review was done with a proper sequence of past research findings. A detailed discussion on transformational leadership is outlined to furnish the study with the theoretical framework related to leadership. A discussion based on the literature of the empirical findings that have relevance to the study's variables is also outlined. Based on the literature analysis, teachers' performance has a positive impact by the transformational leadership style and organizational citizenship behaviour and affective commitment mediate the relationship between the variables. Finally, the review attempt was done to examine the extent of the knowledge contributions in this area and highlight the possible future research direction using appropriate methodology 2021-06-01T00:00:00Z http://drr.vau.ac.lk/handle/123456789/65 Patriotic Advertising And Millennials in India: An Empirical Investigation Shetty, Shivakanth; Anand, Kerena; Raghavendra, A. N.; Singaram, Rukmani; Nanda Kishore, S. Patriotic advertising is the most popular tool and method used by managers to attract and lure the millennials to purchase goods and services during the events like Independence Day, Republic Day and other days of national importance. In this study, an attempt has been made to probe how patriotic advertising campaigns will act as stimuli and impact the purchasing behaviour of millennials in India. This paper also ascertains whether Indian millennials demonstrate a positive or negative attitude towards patriotic advertising and will the patriotic advertising campaigns launched by the brands' result in the increased purchasing intention of the consumers The structural equation modelling (SEM) was used in the study to find out the perception of millennials towards patriotic advertising and millennials, and the results have shown that patriotism was found to be positively significant to patriotic advertising and brand engagement as well as patriotic advertising and purchase intention supporting the hypothesis. 2021-12-01T00:00:00Z http://drr.vau.ac.lk/handle/123456789/63 GAMIFICATION LINKAGE IN HUMAN RESOURCE MANAGEMENT Vivek, R.; Nanthagopan, Y. Gamification is one of the most prevalent and debatable issues in the current era, where the application of gamification in different organizational processes can be seen as a normal and common factor in firms. Human resource management practices are vital in organizations and even the problem of managing employee satisfaction and motivation has become a significant issue in organizations. To overcome this problem, the application of gamification can be undertaken in the human resource management procedure. In the present study, the identification of gamification in human resource management has been carried out according to previous research. The study has used thematic analysis. 47 research articles have been compiled on the study and with the use of the PRISMA model the selection of research papers is being undertaken. Consequently, the number selected is nine research articles. These works were discussed in depth to achieve the objectives of the study. According to the documents, gamification is helping to improve human resource management practices and helping to improve employee motivation to ensure that the process is carried out optimally. At the same time, the identification of implementation challenges has also been carried out according to the literature survey. Appropriate training and development actions for staff will ensure that recovery is successful in gamification implementations in organizations. 2021-06-01T00:00:00Z http://drr.vau.ac.lk/handle/123456789/62 THE POWER OF LEADERSHIP STYLES IN DETERMINING EMPLOYEE PERFORMANCE: A STUDY OF TECHNICAL OFFICERS IN SRI LANKA Raveendran, T.; Gamage, Aruna S. Leadership plays a considerable role in determining the behavior of employees and the success or failure of organizations. Therefore, research in leadership gets more attention from researchers worldwide to find the leadership style or styles that could result in better outcomes in organizations. The present study investigates the effect of transformational and transactional leadership styles on performance and the mediating effect of organizational citizenship behaviour in the effect of the styles on performance among Technical Officers in Sri Lanka. A sample of 204 Technical Officers working in public sector organizations in Sri Lanka was selected based on a convenience sampling method. It was explanatory and a cross-sectional survey method was employed. The study results revealed that perceived transformational leadership style has a significant positive impact on technical officers' performance and organizational citizenship behaviour. In contrast, perceived transactional leadership style does not significantly impact performance and organizational citizenship behaviour. In addition, organizational citizenship behaviour partially mediates the effect of transformational leadership on performance but does not mediate the association between transactional leadership and performance of Technical Officers. The study results give an insight into the need for adopting a transformational leadership style to enhance organizational citizenship behaviour and employee performance. 2021-06-01T00:00:00Z