http://drr.vau.ac.lk/handle/123456789/966 JBM, Vol. 4 2026-04-05T17:27:04Z http://drr.vau.ac.lk/handle/123456789/1006 Principals' Transformational Leadership Style and Teachers' Perfrmance: Do Organizational Citizenship Behaviour and Affective Commitment Mediate? A Conceptual Framework Nanthakumar, T.; Saravanabawan, A.; Raveendran, T. For more than two decades, the transformational leadership style has become the subject of research interests and empirical examination in the business and education context. To improve the whole in education quality, steps for transformation are taking place in teacher education in almost all developed countries. Transformational leadership behaviour represents the most effective leadership style and principal contributor to realising outcomes in school education. This paper provides a literature review of the direct and indirect influence of transformational leadership on teacher performance through the mediating role of organizational citizenship behaviour and affective commitment. The review was done with a proper sequence of past research findings. A detailed discussion on transformational leadership is outlined to furnish the study with the theoretical framework related to leadership. A discussion based on the literature of the empirical findings that have relevance to the study's variables is also outlined. Based on the literature analysis, teachers' performance has a positive impact by the transformational leadership style and organizational citizenship behaviour and affective commitment mediate the relationship between the variables. Finally, the review attempt was done to examine the extent of the knowledge contributions in this area and highlight the possible future research direction using appropriate methodology 2021-06-01T00:00:00Z http://drr.vau.ac.lk/handle/123456789/991 Patriotic Advertising and Millennials in India: An Empirical Investigation Shetty, S.; Anand, K.; Raghavendra, A.N.; Singaram, R.; Kishore, S.N. Patriotic advertising is the most popular tool and method used by managers to attract and lure the millennials to purchase goods and services during the events like Independence Day, Republic Day and other days of national importance. In this study, an attempt has been made to probe how patriotic advertising campaigns will act as stimuli and impact the purchasing behaviour of millennials in India. This paper also ascertains whether Indian millennials demonstrate a positive or negative attitude towards patriotic advertising and will the patriotic advertising campaigns launched by the brands' result in the increased purchasing intention of the consumers The structural equation modelling (SEM) was used in the study to find out the perception of millennials towards patriotic advertising and millennials, and the results have shown that patriotism was found to be positively significant to patriotic advertising and brand engagement as well as patriotic advertising and purchase intention supporting the hypothesis 2021-12-01T00:00:00Z http://drr.vau.ac.lk/handle/123456789/990 Efficacy of Performance Counselling In The Indian Air Force: An Empirical Study Mohan, M.; Suryanarayana, A. Performance Counselling (PC) in the Indian Air Force (IAF) was evolved over the years and has been made mandatory recently. However, it is not known if the process is effective and is actually helping improve the performance of IAF Officers. Hence, a survey was carried out to obtain the opinion of Appraisees and Initiating Officers (IOs) on their understanding of the process and determine its effectiveness. A total of 306 responses from all branches of the IAF were obtained and a cross-section of officers was also interviewed to obtain their views. Data has been collected from various stations in the IAF that are heterogeneous and is considered sufficient as a true sample for the study. Data collected was analyzed and also checked for independence concerning any variations in the different branches of the IAF. It was found that the process of counselling, though formalized as a procedure, has not been fully integrated into the IAF as yet. Most of the officers go through it as a formality that has to be undertaken in appraisal reporting. Most of the officers consider counselling necessary only when the appraisee is perceived to suffer from some kind of serious behavioral problem, thereby conveying a negative connotation. PC as a tool for improvement has neither been understood nor appreciated. PC is carried out invariably as a one-way dialogue wherein shortcomings are pointed out and the officer is asked to show improvement. It is concluded that the process is largely ineffective and does not successfully enhance the performance as was originally envisioned. It is recommended that a concerted effort be made to sensitize and educate the officers on the concept and the benefits of PC and give them training on the methodology of conducting PC. 2021-12-01T00:00:00Z http://drr.vau.ac.lk/handle/123456789/69 MODERATING EFFECT OF PERCEPTION OF ORGANIZATIONAL POLITICS ON THE NEXUS OF ORGANIZATIONAL JUSTICE AND EMPLOYEE HAPPINESS: A SPECIAL REFERENCE TO SRI LANKAN APPAREL EMPLOYEES Jasintha, N.; Raveendran, T. The current study explores the nexus of organizational justice and employee happiness among Sri Lankan Apparel sector workers. This study integrates the social exchange theory into organizational justice and employee happiness research. Since happiness is a crucial drive to the entire employee outcomes, it is essential to make employees happy in the workplace as they spend much time there. Therefore, enhancing happiness in the apparel sector is quite difficult considerably. However, previous studies paid attention to justice, but no attention was paid to justice and employee happiness among the apparel sector employees with the effect of perception of organizational politics as moderator. The survey research strategy was used here, and data were collected from conveniently chosen 399 employees working in the apparel industry. Smart PLS 3.0 was utilized to analyze the data to identify the nexus of justice and happiness. The results divulged that individual with the perception of justice are more likely to have high happiness. In addition to that, the results revealed that perception of organizational politics significantly moderates the nexus of justice and happiness. The study on employee happiness pushes the boundaries of Human Resource Management literary works while also providing the congregation with sound theoretical and practical applications. Policymakers can implement more policies to reduce organizational politics and creating a better working environment. This study can be conducted longitudinally to determine the actual level of happiness over time to gain a better grasp of apparel sector workers. 2021-12-01T00:00:00Z