Vavuniya Campus Annual Research Sessions - 2010. http://drr.vau.ac.lk/handle/123456789/857 2026-04-05T21:44:28Z 2026-04-05T21:44:28Z Pathmini, M.G.S. Pushpakumara, W.M.P.G.R. http://drr.vau.ac.lk/handle/123456789/896 2025-03-25T08:41:18Z 2010-10-27T00:00:00Z

Usage of Green Marketing by Large Scale Manufacturing (LSM) Organizations in the North Central Province (NCP) in Sri Lanka Pathmini, M.G.S.; Pushpakumara, W.M.P.G.R. Green Marketing has become a buzz and a novel concept in the world with emerging growth of the economy. It is an important practice which marketers can apply to their manufacturing and marketing process to enhancing the market share, profitability. As revealed by Kotler in 2004, the deterioration of the natural environment is a major global concern. In many countries in the world, air, soil and water pollution have reached dangerous level and hence there is a greater concern about green activities. This problem has increased seriously day by day with the activities of manufacturing organizations in the world. Therefore, business have begun to modify their behavior to address this new concern of the society. At the same time “Derana”, ITN and Rupavahini programs in Sri Lanka continuously raised the bad effect of the environment pollution to the society well-being. Consequently, this study attempts to identify the extent and nature of green marketing strategies adopted by LSM organizations in the NCP in Sri Lanka, one of the most important geographical locations and with resource base in the country and to give recommendations to minimize the weakness associated. Accordingly, the study consists of two major independent variables; Designing for environment and integrated waste management. The sample was 17 LSM organizations with 05 manufacturing categories in the NCP. Establishments with 25 or more employees engaged were selected as LSM organizations. The sample was selected using judgmental and convenience method. Data were collected by interviewing respondents using structured questionnaire. Analysis reveals that overall green marketing usage in the LSM organization in the NCP is very poor. Hence it is required to take steps to improve the level of usage for enhancing the long term customer satisfaction and society well-being. Green marketing strategies are practiced at very basic level expect the green promotion and green distribution. Anyhow practices of “Designing for environment” are somewhat better than practices of “Integrated waste management”. Therefore, it is suggested to introduce further pollution prevention programs and resource recovery projects based on green policies.

2010-10-27T00:00:00Z Sivachelvan, N. http://drr.vau.ac.lk/handle/123456789/895 2025-03-25T09:19:55Z 2010-10-27T00:00:00Z

Translation of Natural Language Queries into Structured Query Language Sivachelvan, N. Natural Language interfaces allow people to communicate with machines in a natural language such as English. One application of this is as “front-ends” to databases, enabling non-technical people to directly access information stored in databases. Advantages of front-ends include relieving users of the need to know the structure of the database; relieving users of the need to know a database manipulation language, allowing users to express queries directly without a transformation or mapping to some other representation; and making the system more convenient and flexible for users. This application translates natural languages queries into SQL statements for user who have no knowledge of SQL. Then these statements are used to retrieve data from the database. First the user enters their query with natural language. Then input queries will be checked out with the help of the dictionary file and it can be translated into SQL. Finding these should be connected to database and retrieve the output. Java is used to implement the system. Currently this can translate natural language queries into simple SQL statements with or without a simple condition. These statements are then executed to retrieve and display data from a single table. Thus, it simplifies the data retrieval process. A parser is written to analyze the user queries and display the results from the database with few limitations. The database table names and column names must be valid English words. It cannot determine synonyms for table names column names and therefore user has to manually enter these words.

2010-10-27T00:00:00Z Nanthakumaran, A. Palanisami, K. http://drr.vau.ac.lk/handle/123456789/894 2025-03-25T09:18:30Z 2010-10-27T00:00:00Z

Threshold level of Groundwater use in the Tank Command areas in Tamil Nadu Nanthakumaran, A.; Palanisami, K. Tank irrigation contributes significantly to agricultural production in Tamil Nadu State. Due to the loss in tank storage capacities of 20 to 35 per cent, wells have become an important source of supplementary water. Since farmers initially use tank water for cultivation, the risk associated with getting adequate water, especially late in the season, has encouraged farmers to use wells for supplemental irrigation. Hence supplementary well irrigation is the crucial determinants of rice yield at farm level, through the increase in number of wells is a threat to the collective effort at the tank level. Additional wells would be an alternate solution to satisfy the demand for supplemental irrigation which also has the assurance of water supply during grain filling stage at the later part of the crop. The objective of this study was to find out the optimal number of supplementary irrigations in the Tank with wells typology and the optimum number of wells (threshold level of groundwater use) needed in different typologies of tank irrigation systems in Tamil Nadu state. Three districts were purposively selected in Tamil Nadu, wherein Madurai and Sivagangai districts from southern part represent the tanks only and Tanks with wells typologies and Coimbatore district from north western part of Tamil Nadu represent the wells only typology. In each tank 25 respondents were randomly selected using the list of farmers in each tank. The results revealed that in Tank only typology, Tank with wells typology and wells only typology, the threshold levels are one well for every 10ha, one well for every four ha, and one well for every two ha respectively. The respective threshold level in each typology indicates that the minimum profit would be possible only if one well for 10ha, one well for every four ha and one well for every two ha. The threshold level of wells in different typologies was assumed as optimum level of wells for supplemental irrigation in the respective typologies and it could be used as the basis to find out the additional wells in the tanks which are below optimum in each typology.

2010-10-27T00:00:00Z Neeraja, S. Diluxshy, M. Jesukumar, S. http://drr.vau.ac.lk/handle/123456789/893 2025-04-21T07:17:35Z 2010-10-27T00:00:00Z

The Study on the Factors Influencing the Selection of Banks by the Clients in Batticaloa District Neeraja, S.; Diluxshy, M.; Jesukumar, S. Adopting the customers viewpoint is the essence of success in today’s business world, because of the continuous and rapid changing environment and dramatic innovation in the information technology. Understanding of customers has been the dilemma of determining the success or failure of businesses in 21st century. Customer decision making becomes more complex as they have to take decisions by comparing number of different decision criteria. They have to arrive at decision for choosing the right banks to do transactions after comparison. It is evident that a large number of customers keep bank accounts in state and private banks. This research was studied to find out the degree of influence of factors over the selection of banks by the clients in Batticaloa District. The main objective is to find out in which factor mostly influenced to select the banks. A framework consisting of factors such as tangibleness, responsiveness, reliability, assurance and empathy are taken. Questionnaire were used to collect data, in which 200 respondents were selected in proportion with the number of customers in each division of the district who have account in banks. As per the results obtained customers in the banks are driven largely by the facilities provided by the banks. Availability of technological aspects, the style of servicing the service system and the assurance provided by banks are the main reasons for selecting private banks in Batticaloa District. On the other hand, factors as such Service structure, reliability and courtesy of staff are found to be influencing over state bank customers.

2010-10-27T00:00:00Z