Research Conference on Business Studies – 2024 http://drr.vau.ac.lk/handle/123456789/1539 2026-04-05T18:50:43Z 2026-04-05T18:50:43Z Weerasooriya, W.A.C.K. Lasanthika, W.J.A.J.M. Kumari, A.G.M.A. http://drr.vau.ac.lk/handle/123456789/949 2025-11-17T08:56:52Z 2024-10-30T00:00:00Z

Effectiveness of Using Digital Devices and Systems for the Digital Entrepreneurial Outcome Weerasooriya, W.A.C.K.; Lasanthika, W.J.A.J.M.; Kumari, A.G.M.A. Digital entrepreneurship has become a key driver of business innovation and growth with the rapid development of information and communication technologies. Adapting digital systems has been of unprecedented prime interest to modern ventures. However, it has rarely been evaluated how far such platforms meet the expectations of entrepreneurs in delivering value added services for organizational success. This study investigates the impact of digital devices and systems on digital entrepreneurial outcomes in Sri Lanka. Further, it examines how various digital tools - such as smartphones, cloud computing, and social media platforms -affect the performance and success of digital entrepreneurs. Primary data was collected from randomly selected 382 digital entrepreneurs and distributed through a self-structured questionnaire using a quantitative approach. Regression analysis was performed to test the effectiveness of digital technologies and entrepreneurial outcomes, including business growth, productivity, and market reach. The results demonstrated a strong positive impact between the usage of digital technologies and entrepreneurial success, providing valuable insights for entrepreneurs in optimizing the use of digital tools for business growth. The results deliver valuable insights into the effectiveness of digital devices and systems in enhancing entrepreneurial performance and inform future strategies for leveraging digital tools in the entrepreneurial ecosystem.

2024-10-30T00:00:00Z Madhavi, J.P.J. Ginige, S.R. Wickramasuriya, L.H.T. de S. http://drr.vau.ac.lk/handle/123456789/948 2025-11-21T09:41:09Z 0030-01-01T00:00:00Z

Factors Influencing on Consumer Satisfaction of Street Food in Sri Lanka Madhavi, J.P.J.; Ginige, S.R.; Wickramasuriya, L.H.T. de S. Street food is a significant part of the culinary culture in Sri Lanka, offering affordable and convenient food options and playing a vital role in the social and cultural life of Sri Lankans. Though consumer satisfaction is crucial for repeated patronage and positive word-of-mouth promotion. The factors driving consumer satisfaction in this sector are not clearly understood. Identifying these factors is essential to improve service quality and enhance the industry's growth, but there is a lack of empirical research on this topic. The Sri Lankan government has made some efforts to improve hygiene in the street food industry but focusing more on significant factors affecting customer satisfaction, is essential for achieving a sustainable competitive advantage globally. Therefore, the study aims to determine the factors influencing consumer satisfaction on street food in Sri Lanka. Adopting a quantitative approach with an objective ontology, positivist paradigm, and deductive research method, the research gathered primary data from 164 consumers across various regions. Study findings reveal that consumer satisfaction on street food in Sri Lanka is affected by cleanliness, convenience, sensory appeal, and the quality of service provided by vendors. Consequently, stakeholders in the street food industry should priorities these factors to foster a loyal customer base and enhance the sector. The Structural Equation Modelling (SEM) Approach was performed, and the result indicates that healthiness factors and food safety knowledge factors do not impact customer satisfaction. Customers priorities immediate satisfaction over healthiness and food safety, suggesting a trend that could lead to a poor healthy society in the near future. Since street foods are a panacea to various social issues in Sri Lanka, emphasizing on healthiness and safety can help mitigate the long-term health hazards associated with current consumption trends, ultimately fostering a healthier society while bolstering the industry’s global competitiveness.

0030-01-01T00:00:00Z Weerasinghe, K.P.W.D.R. Selvarajan, P. http://drr.vau.ac.lk/handle/123456789/947 2025-11-21T09:41:11Z 0030-01-01T00:00:00Z

Exploring Wellness Tourism in Sri Lanka: An Ethnographic Perspective Weerasinghe, K.P.W.D.R.; Selvarajan, P. Wellness tourism focuses explicitly on travel in maintaining or improving one's well-being, and exhibited superior performance compared to general tourism, seeing a growth rate of around twice as fast on a global scale. This may be primarily attributed to an increasing inclination towards embracing a wellness-oriented lifestyle, a growing interest in immersive travel experiences, and expanding the global middle class. Sri Lanka's cultural wellness programs, Ayurveda and Hela Wedakama, integrate Indigenous features of Sri Lanka with wellness practices, making them appealing to well-being-oriented travellers. The wellness tourism industry in Sri Lanka faces gaps in product development and marketing and a lack of variety in wellness offerings. While Ayurveda and traditional healing practices are prevalent, research on how to integrate them into modern tourism packages is limited. This study aims to analyze the tourists' behaviour and combine traditional practices of wellness tourism with modern trends. This research is constituted as a cross-sectional ethnographic study. The data were gathered through purposive sampling by interviewing ten tourists from three different countries who participated in wellness tourist activities in Sri Lanka. The data gathering was incorporated with digital ethnography to ensure data triangularity. The analysis indicates that wellness tourism encompasses those seeking to engage with nature and society sustainably and responsibly. Wellness tourists frequently incorporate lifestyle modifications, including embracing more nutritious meals, engaging in regular meditation, or integrating holistic techniques into their everyday routines. They intend to engage with local communities, particularly in the context of traditional wellness practices, while being mindful of cultural sensitivity. Wellness travellers strive to improve their physical, mental, and emotional well-being by actively pursuing relaxation, stress reduction, detoxification, and treatment for specific health conditions. This result provides significant insights for academics, regulators, and industry stakeholders.

0030-01-01T00:00:00Z Chandrasiri, C.S.K. Jayasinghe, J.A.P.M. Dayanagana, K.L.T.U.S. http://drr.vau.ac.lk/handle/123456789/946 2025-11-21T09:41:16Z 0030-01-01T00:00:00Z

Impact of Heritage Interpretation on Visitor Satisfaction: A Study Based on Guided Tours at Cultural Heritage Sites in Anuradhapura Chandrasiri, C.S.K.; Jayasinghe, J.A.P.M.; Dayanagana, K.L.T.U.S. Heritage interpretation is the engaging and educational explanation of cultural and natural heritage to tourists. Guided tours provide tourists with a satisfying experience of cultural heritage site. Yet, relatively few studies have addressed the impact of heritage interpretation on visitor satisfaction: A study based on guided tours at cultural heritage site of Anuradhapura. Anuradhapura is a UNESCO World Heritage site, is a majestic testament to Sri Lankan’s ancient civilization and cultural heritage. The main objective of this study is to identify the impact of heritage interpretation on visitor satisfaction in Anuradhapura cultural heritage sites. The survey design was quantitative and based on an empirical study. Data collection, data analysis and research questions were answered using deductive research approach. A self-administered questionnaire was used to collect data from the foreign tourists who visit Anuradhapura heritage site in December and January months. A sample of 300 respondents was selected through simple random sampling technique. The data were analyzed using SPSS statistical software. Descriptive statistics, correlation analysis and simple regression analysis were applied to examine the impact of heritage interpretation on visitor satisfaction based on the guided tours at cultural heritage site in Anuradhapura. According to the research findings Knowledge, local culture, nostalgia have positive influences on the satisfaction derived from guided experiences at Anuradhapura cultural heritage sites. The research highlights the need for better guide training, authenticity, and regular feedback to improve guided tours at cultural heritage sites.

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